The Audience
The cinema-goer is out of the home spending money.
They enjoy higher incomes, have active lifestyles and are a fashion conscious group - who are harder to reach with mainstream media.
Cinemagoers are early adopters, trendsetters and opinion formers, preferring to see films on the big screen rather than waiting months to watch them on video or television.
As a result cinema advertising is one of the fastest-growing advertising mediums and is becoming a more essential, strategic part of the media plan for all types of companies.