Captive Environment

Cinema is a powerful medium that is clutter-free, and presented in an environment that minimises ad avoidance.

The audience is relaxed, comfortable, and ready to be entertained.  Their full attention is yours. 

As the audience are relaxing in leisure-time mode it makes them highly receptive to the messages displayed on the screen.

Worldwide independent research concludes that such a captive audience produces advertising recall that is up to five times greater than that elicited by television commercials.

What other medium can present your advertising message without distraction?