Barbagallo's

“We began advertising with CINEads 3 years ago at Subiaco and Nedlands and have since increased our cinema coverage to encompass the majority of the Perth metro area. It is very difficult to market ourselves differently in the motoring industry and cinema advertising has allowed us to achieve that and target a very attractive target market. Best of all our amazing range of cars look larger than life on the big screen and the production flexibility gives us the
freedom to adjust our cinema ads when we require.”

VINCE BABRAGALLO
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Dear Wes,
On behalf of Barbagallo and our dealerships that have participated with CINEads advertising throughout metropolitan Pert, i would like to say thank you for your support over the past 4 plus years.
Barbagallo has been and continues to advertise on numerous screens throughout Perth covering our represented brands from standalone Fiat to group PMA (Prime Marketing Area) is very important in our overall strategies for our dealerships, so choosing cinema advertising with CINEads and it's myriad of locations was a perfect fit.
The heavy traffic flow of local resident cinema goers in a casual environment has enabled Barbagallo to capitalise on some core demographics and present our brand and various vehicle offerings as a long term awareness strategy.
Where Barbagallo marketing properties are largely focused on retail messages, CINEads allows an effective opportunity for Barbagallo, as a brand, to create further targeted awareness in a lifestyle forum that doesn’t break the budget. Furthermore, the CINEads position on exclusivity means we are able to 'lock out' competitors from the advantages we enjoy from cinema advertising.
I would be happy to recommend the CINEads concepts to others.
Kind Regards,
Kylie Claude
Group Marketing Manager