“At Transitions Optical, we were looking at other mediums to broaden our media mix. It was suggested that cinema advertising was an ideal medium to reach our target market, as well as the added benefit of screening our product to a captive audience.

We decided to trial our TVC on a month screening campaign with CINEads in Adelaide and Perth on multiple screens.

Our sales figures for that month and the month after have demonstrated a significant percentage increase in our market share. Furthermore, our volume growth has madea significant increase within retail outlets in SA and WA.

The only change of marketing activity in these territories, was the cinema advertising booked with CINEads Australia”.

STEPHANIE BERLIN
Sales and Marketing