"We initially began advertising with CINEads with one digital screen at Innaloo and due to the success of this initial campaign, we increased our cinema coverage by including a slide package. For the past 2 years we have also included a campaign at Luna Leederville which has increased our reach and frequency.

We find that this way, we not only reach a huge audience, but we're also tapping into our target market, by specifically advertising in areas that they frequent. This local approach helps to increase our brand recognition, as well as increase awareness of our location.

The flexibility of updating our ads has also proven to be a huge success, as it allows us to promote our restaurant, events and functions when necessary, while continuing to be in front of the people who are out of the home and spending. 

We are now approaching our fourth year with CINEads and the continued growth of our business is testament to the success of cinema in our marketing mix."