We love it! We have been advertising on screen for 3 years now and are blown away by the response we are getting. We first used cinema to brand the business and build the profile of the ANZ Mortgage Solutions in the northern suburbs, but have discovered that by featuring ourselves as the faces of the ad, we are being recognised on the streets.

We have found cinema to be one of the most effective components of our marketing strategy and
would thoroughly recommend Cinema Advertising for companies wanting to increase awareness of
their business.

We began advertising with CINEads 3 years ago at Subiaco and Nedlands and have since increased our cinema coverage to encompass the majority of the Perth metro area. It is very difficult to market ourselves differently in the motoring industry and cinema advertising has allowed us to achieve that and target a very attractive target market. Best of all our amazing range of cars look larger than life on the big screen and the production flexibility gives us the freedom to adjust our cinema ads when we require.

The heavy traffic flow of local resident cinema goers in a casual environment has enabled Barbagallo to capitalise on some core demographics and present our brand and various vehicle offerings as a long term awareness strategy… Furthermore, the CINEads position on exclusivity means we are able to 'lock out' competitors from the advantages we enjoy from cinema advertising.

In one sentence, how would you describe what your business is all about?

...Buy West Eat Best is a collective marketing program of the State government and the food industry, that helps consumers identify local Western Australian produce in store, and encourages the purchase of local produce.

When you were first approached about advertising on cinema, what were your thoughts? Did you have reservations, what was your impression of the cinema environment?

...I was unsure of the level of audience reach and the demographics of the Cinema audience in comparison to television.

What does it mean for you to now see your ad on  the big screen?

...It's exciting to see your ad on the big screen and notice direct reactions from the audience.

How long has cinema advertising been a part of your media mix?

...New to Cinema advertising.

How do you see cinema working within your marketing mix? Branding & Direct response?

...Cinema was an important medium for our project to enable long-term awareness-raising advertising to a broad metropolitan audience, without the high costs of television advertising. It assists us with maintaining high brand awareness in the general community in a creative and memorable manner.

How important is the 'Category Exclusivity' to your business and marketing strategy?

...Category exclusivity was important as it enabled each ad to gain impact and the category topics varied greatly.

What would you say to a business owner considering cinema advertising?

...Cinema advertising allows for increased audience impact through creativity and can suit a range of marketing budgets.

CLICK HERE TO SEE MELISSA'S AD

Previous to cinema advertising we had found that due to the restaurant's secluded location, not many people knew where we were situated. However, with the cinema ad, patrons are now becoming aware that tucked around the corner from the Subiaco cinemas, is a fantastic little Greek restaurant, with spectacular food and service - and it's all just a short walk from the cinema!"

Our cinema campaign with CINEads began in 2004, and we've found that the ad has become the primary awareness generator amongst moviegoers, of the restaurant's existence. Previous to cinema advertising we had found that due to the restaurant's secluded location, not many people knew where we were situated. However, with the cinema ad, patrons are now becoming aware that tucked around the corner from the Subiaco cinemas, is a fantastic little Greek restaurant, with spectacular food and service - and it's all just a short walk from the cinema!"

How long has CINEads been part of the Media mix?

...We have been involved with CINEads for 3 or more years now

On what Mandurah Camera House is all about

…Service, service,  service-Whether we are selling cameras, supplying duty free products, printing digital images, photographing people or training in photography, we are determined to do it well with quality and consideration.

On how cinema advertising has affected his brand

…Our belief was that it would be expensive and not very effective; we needed to understand the medium and produce an ad that would drive people to our store

On including cinema in the company's media mix

…We have reduced most forms of advertising over this period of tight margins leaving only local newspaper, nation advertising catalogues and local cinema. This gives us a spread that works.

On what would you would say to a business owner considering cinema advertising

…Get Cineads to show you other ad¹s. Get them to make a mock up for you. Go to the cinema when there is a blockbuster and see how many people get your message. Look at the proposal over a long period of time and break down the costs.

"Cinema advertising is a major component of our advertising spend as it reaches the right target
market for our brand. Since commencing on screen two years ago we have received fantastic feedback at our winery and restaurant about our cinema campaign.

The production process was effortless with our ad coming together in a timely and professional manner. Millbrook strongly values the ongoing customer relationship that has been developed by CINEads and if I had a larger advertising budget, I would definitely look at injecting more spend into cinema.

I recommend that other businesses looking to gain exposure in such a premium market look at cinema as a key advertising tool in their mix."

 

When you were first approached about advertising on cinema, what were your thoughts? Did you have reservations, what was your impression of the cinema environment?

...When I was first approached in regards to advertising on cinema I was excited as I quiet often frequented cinemas and always wondered how one would go about advertising on the big screen. The only reservation I had was the potential cost. However, this turned out to be quiet reasonable, affordable and worthwhile even in the earlier stages of owning my own business, where we were still establishing a name for ourselves, being the fourth of four Pharmacies on the Parade to trade. I felt at that time that the shopping centre advertising that we were involved intended to focus more so on the Food trade within the centre and felt that we were being overlooked by the customers as they were so used to shopping at the other three Pharmacies, all being well established businesses. Cineads offered me exclusive cinema advertising which was quiet diverse to all of the other advertising I had done in the past and I was confident that it would be a great advantage.

What does it mean for you when you see your ad on the big screen?

...I'm proud of my decision to advertise on cinema as it captures both ends of the spectrum in terms of the viewing audience i.e. from the very young right through to the elderly. Being continuously advertised within a community setting establishes you as part of the community as people tend to recognise you and approach you having seen your image on the big screen,  you now share a connection. People's perception (especially children) is as though you are a community celebrity. I would say it is the equivalent to being advertised on television. The ad is displayed in a large enclosed environment away from distractions where you have the audiences undivided attention as they eagerly anticipate the movie they came to view and enjoy, within a surround sound type setting. You will endeavour to become a point of discussion amongst the community and even your friends and family as people link the ad with the physical presence of your business and/or yourself.

How long has cinema advertising been a part of your media mix??

...I cannot remember exactly how long cinema advertising has been part of my media mix, I would say approximately four to five years.

How important is the 'Category Exclusivity' to your business and marketing strategy?

...Having "Category Exclusivity" is a real positive advantage, especially during this period of economic downturn we are facing which makes it difficult to sustain, let alone grow a business. It has offered my business a point of difference to the other three Pharmacies on the Parade. I believe it is a modern, appealing and fun way to advertise your business. In my view most of us enjoy sharing a night out with family and/or friends visiting your local cinema complex as it offers a chance to forget about life for a little while and escape into the fantasy world of an entertaining movie, all within a safe and inexpensive environment. I find it very therapeutic.

What would you say to a business owner who is considering cinema advertising?

...To a business owner considering cinema advertising, let me say that it's a different, appealing, fashionable and fun way of advertising your business to a wide range of people. You'll be amazed at the connections you will make with those that viewed it and you'll establish yourself as a recognisable figure within your local community which is really rewarding. The consistent guidance and support from cineads throughout my advertising campaign has been truly fantastic. Myself and the staff at Priceline Pharmacy Norwood have enjoyed working together with CINEads over the years and we will continue to do so in the future.

CLICK HERE TO SEE DANIEL'S AD

"We initially began advertising with CINEads with only one digital screen at Innaloo. A year later. due to the success of this initial campaign, we increased our cinema coverage by including a slide element and by beginning a campaign at Luna Leederville as well.

We find that this way, we not only reach a huge audience, but we're also tapping into our target market, by specifically advertising in areas that they frequent. This local approach helps to increase our brand recognition, as well increase awareness of our location.

The flexibility of updating our ads has also proven to be a huge success, as it allows us to promote our restaurant, events and functions when necessary, while continuing our ongoing brand awareness.

We are now approaching our fourth year with CINEads and the continued growth of our business is testament to it's success".

Cinema advertising is an important part of Timezone's local area marketing strategy. Being able to reach a captive audience already seeking entertainment is of great importance and the high production standards of their digital ads have added to our brand's message of Serious Fun while remaining within our budget. The results have been very pleasing