"…Looking at people that go to the cinema, you realize that you are targeting people that are really going to spend the money…"

We love it! We have been advertising on screen for 3 years now and are blown away by the response we are getting. We first used cinema to brand the business and build the profile of the ANZ Mortgage Solutions in the northern suburbs, but have discovered that by featuring ourselves as the faces of the ad, we are being recognised on the streets.

We have found cinema to be one of the most effective components of our marketing strategy and
would thoroughly recommend Cinema Advertising for companies wanting to increase awareness of
their business.

We began advertising with CINEads 3 years ago at Subiaco and Nedlands and have since increased our cinema coverage to encompass the majority of the Perth metro area. It is very difficult to market ourselves differently in the motoring industry and cinema advertising has allowed us to achieve that and target a very attractive target market. Best of all our amazing range of cars look larger than life on the big screen and the production flexibility gives us the freedom to adjust our cinema ads when we require.

The heavy traffic flow of local resident cinema goers in a casual environment has enabled Barbagallo to capitalise on some core demographics and present our brand and various vehicle offerings as a long term awareness strategy… Furthermore, the CINEads position on exclusivity means we are able to 'lock out' competitors from the advantages we enjoy from cinema advertising.

We have recently started advertising with CINEads at Greater Union Marion, on both the digital and slide screens, to build our brand awareness and let people know about us in our local area.

We are a smaller player in the fitness market and it is a great opportunity for us to advertise across all the screens at Marion at such a reasonable rate.

 James, our media consultant made the process of getting us to screen very carefree and easy. CINEads guided us through the production process with their knowledge and expertise and created us a beautiful cinema commercial.

I have been using digital cinema advertising for a little over 3 year's now and have found it to be an integral part of my marketing communications. Cinema audiences are being exposed to my brand on an ongoing basis and this has strengthened the Gerry Gibbs Camera House name, in front of an ideal target market. The digital commercials are cost effective and flexible to produce, allowing me to change the ad regularly to feature a range of products or suppliers when necessary."

Midland Camera House are now in our 3rd year of advertising on cinema with CINEads. We've been very happy with the campaign, the production process and the team. We advertise quite strategically in a number of media's and appreciate that keeping a strong local presence is critical to our business. Cinema keeps us constantly in front of our local customers, keeping us top of mind with the local market which to us is very important to the success of our business. We are very happy with our campaign, and appreciate the function of what cinema has brought to our advertising mix

Classic Timber is a family owned and operated business. We have been around for over 35 years and specialize in the sale of solid timber furniture. In the past we have used the traditional forms of media to market ourselves such as TV, Press and catalogues.

The Cinema advertising concept was put to us over 2 years ago. At the time we felt that as a Branding exercise it was really worthwhile trying. The demographics of cinema goers appealed to us. More importantly we were the only ones in our category advertising and given how crowded the traditional media can be with our competitors we believe that this would give us an edge in our marketing.

After our initial 12 months we expanded into a second store in the Northern suburbs of Adelaide. To assist us in reaching people in the Northern parts of Adelaide we again went for Cineads. We started advertising in most of the major Northern cinemas to raise awareness of what Classic Timber has to offer.

Currently we are really excited about the prospect of our 3d ads hitting the big screens and look forward to the results cinema advertising brings to our business.

Previous to cinema advertising we had found that due to the restaurant's secluded location, not many people knew where we were situated. However, with the cinema ad, patrons are now becoming aware that tucked around the corner from the Subiaco cinemas, is a fantastic little Greek restaurant, with spectacular food and service - and it's all just a short walk from the cinema!"

Our cinema campaign with CINEads began in 2004, and we've found that the ad has become the primary awareness generator amongst moviegoers, of the restaurant's existence. Previous to cinema advertising we had found that due to the restaurant's secluded location, not many people knew where we were situated. However, with the cinema ad, patrons are now becoming aware that tucked around the corner from the Subiaco cinemas, is a fantastic little Greek restaurant, with spectacular food and service - and it's all just a short walk from the cinema!"

Harvey World Travel is a leader in the Australian travel industry, so I choose premium advertising options to reflect the quality of our brand. I love the production quality of the digital ads, showcasing some of the amazing places around the world larger than life and in full colour. Digital ads also allow me to cost effectively change my ads as I wish, to feature different travel options on a seasonal basis.
Most importantly, I know that by placing my brand in the medium of cinema I am attracting the demographic of people who spend time and money traveling. Cinema is therefore a key component of my advertising mix.

"We started off with a digital screen at Innaloo, which we have since expanded into a full complex
campaign. CINEads is a great way of branding our high-end, sophisticated lighting solutions and allows us to showcase the stunning images from our catalogues. I also like that we can adjust our ad to feature the latest looks and new products.

Cinema advertising works well for us in getting our business and website out to the premium market which shop at HS Reflections."

 

We  first thought about using cinema 2 years ago, I am a regular cinema goer and thought the impact of the ads within a captured audience would be fantastic and there aren't too many recreation centers advertising on the cinemas. Prior to advertising we basically undertook a lot of print media which was wearing very thin and basically we were looking for some fresh ideas to put in. We weren't really getting the most bang for our buck with other media . Since our time advertising in cinema we have noticed a dramatic increase in our website hits ad income has gone considerably up even doing the economic crisis. Our annual open day is what we hold once a year to benchmark how we are going with everything and since we started the cinema campaign our bottom line has increased from 50 - 70% percent and we have had good comments from our existing clients about the campaign.

"Cinema advertising is a major component of our advertising spend as it reaches the right target
market for our brand. Since commencing on screen two years ago we have received fantastic feedback at our winery and restaurant about our cinema campaign.

The production process was effortless with our ad coming together in a timely and professional manner. Millbrook strongly values the ongoing customer relationship that has been developed by CINEads and if I had a larger advertising budget, I would definitely look at injecting more spend into cinema.

I recommend that other businesses looking to gain exposure in such a premium market look at cinema as a key advertising tool in their mix."

 

We are a family business that has been established for over 13 years, upon building a new super store bakery we decided to look at a cinema campaign and in doing so change and revive our brand. We chose CINEads so we could get an increase in brand awareness for our business and that's exactly what it has done its been fantastic.

We thought that cinema was a fantastic opportunity to create brand awareness for our company and that's exactly what it has done. In particular with our brand logo  "Gday gorgeous - oh bite me!" We get people coming up to us all the time recognizing our ad and relaying that message back to us. I highly recommend CINEads. It's a great way to expose your business to a huge demographic of people and it's a really fun way to get your brand out there

We are now inside our first year with CINEads. Its been going very well. The first month or so that we had the ads on in Bunbury, four people came through saying that they had seen the products on screen and thought they would come down and check out the shop... which I was very impressed with.

 I think that its good to get in front of the cinema audience which I believe, is a cross section of everyone and anyone that would be interested in getting an apple product. Its also good because when people are in the cinema they are in their leisure time, people are more relaxed and open to seeing it all and once they have seen the ad they can put it in their memory banks for future use.As far as advertising goes cinema is very good because apple is a very visual company and we get to advertise on a high quality visual space.

 Non-visual advertising methods don't really portray the image apple and Probyte wanted to portray as a very clear and visual brand. A friend of mine was sitting in the cinema and was waiting for the movie to start and there were some people in front of her talking away. Our ad came on, and they commented on it straight away, expressing their interest in it, so it's a good advertising medium. It's a social medium, it takes your attention and you can talk about it.

Rossdale Homes  have launched a 3D cinema advertising campaign making them the first South Australian builder to take the 3D advertising plunge; the commercials feature different facades and internal images of modern Rossdale designs to meet a variety of tastes.

As 3D continues to transform the cinema experience, Rossdale Homes identified a perfect
opportunity to make their commercials more interactive for the cinema audience.

Rossdale Homes' Marketing Manager - Mel Ktisti says, "Within a cluttered marketplace it is
important to be able to set Rossdale Homes apart from the rest of South Australia's home
builders. This is why we have opted for 3D advertising to highlight our new display villages in the northern areas; Blakes Crossing, Playford Alive and Lakeside." 

"Due to the large quantity of land releases in the northern suburbs, the 3D compatible cinemas in the area were strategically selected for the commercials to screen; effectively reaching our target demographic of potential homebuyers in a new and innovative way," says Ktisti.

The 3D commercial brings the imagery of some of Rossdale's most prestigious designs to life and makes the viewer feel like they are standing in front of a real Rossdale Home.

The move into 3D advertising for Rossdale Homes ensures the company's marketing strategy is keeping up with the latest technology and continues to effectively reach potential buyers. The 3D commercials are screening over the next 12 months.

"…When people  go to the movies they go with their friends. So when your ad comes up, they will go "Who are they/What is it that they sell?" Then their friends will reply "Oh haven't you heard of them…They sell so and so…." so you immediately have an  instant  dialogue within a social media, and I think that works…"

"We initially began advertising with CINEads with only one digital screen at Innaloo. A year later. due to the success of this initial campaign, we increased our cinema coverage by including a slide element and by beginning a campaign at Luna Leederville as well.

We find that this way, we not only reach a huge audience, but we're also tapping into our target market, by specifically advertising in areas that they frequent. This local approach helps to increase our brand recognition, as well increase awareness of our location.

The flexibility of updating our ads has also proven to be a huge success, as it allows us to promote our restaurant, events and functions when necessary, while continuing our ongoing brand awareness.

We are now approaching our fourth year with CINEads and the continued growth of our business is testament to it's success".

"…Last year after our cinema campaign ran out. I found that there was a much higher level of people that have heard of us. Heaps of people said that they have heard of us from an ad ….around the time when we advertised with the cinema our clientele to the website doubled."

Cinema advertising is an important part of Timezone's local area marketing strategy. Being able to reach a captive audience already seeking entertainment is of great importance and the high production standards of their digital ads have added to our brand's message of Serious Fun while remaining within our budget. The results have been very pleasing