Minions: Rise of Gru
Released 16th June 2022
Gold | Families, P25-54
Minions: Rise of Gru is the sequel to Minions and prequel to the main Despicable Me film series, featuring an all-star cast with Steve Carell, Julie Andrews and Lucy Lawless.
The untold story of one 12-year-old's dream to become the world's greatest supervillain.
Audience profile
66%/34%
Female / Male audience split
51%
P25-54
126ix
Aspirationals
120ix
Mid-life households
Source: CineTAM Live Comparable Title
